fit-o-city
On- & offline campaign

Fit-o-city is a trail in the center of the city. On quiet and green places in the city you'll find fit-o-city billboards for physical exercise. On each plate is a QR code that you can scan with your smartphone. You can then create a profile online and track your results.

FBD developed the corporate identity, the website, the billboards and all other visual communication for this project.

www.fitocity.be